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Wednesday, May 22, 2024

How to write a good Cover letter



The process of preparing a strong cover letter for a job application is arguably the most difficult.

You should send one, of course. There is still a 50% probability that including a cover letter will be beneficial to you even if only one in two of them are read. Learn more about the business and the position you seek before you begin to write.

Next, use a compelling opening line to grab the hiring manager’s or recruiter’s attention.

Try to address your letter to a specific individual, and if you have a personal connection to the business or an employee, say it in the first phrase or two. Hiring managers seek those that can provide solutions to their difficulties,

So demonstrate your familiarity with the business’s operations and some of its difficulties. When you have done that, describe how your experience has prepared you to address their demands.

Use the format provided to show your suitability for the position and your enthusiasm for the opportunity if the online application does not enable you to include a cover letter.

Job searching is not enjoyable. Nothing about searching through online job advertisements, polishing your resume, or getting ready for difficult interviews is enjoyable. Writing a strong cover letter is often the most difficult step in the process. It’s difficult to know where to start because there is so much contradictory information available. Do you even need one if you’re submitting your application online?

What the Experts Say

Almost always, the answer is yes. Jodi Glickman, a communications specialist and the author of Great on the Job, advises sending one whenever possible. Sure, there will be occasions when you’re submitting an application online and you may not be able to include one.

“It’s your best chance to catch the hiring manager’s or HR representative’s eye, and a significant chance to set yourself apart from the competition.”

Setting oneself distinct is essential in a competitive job market, according to John Lees, a career strategist based in the UK and the author of Knockout CV. It’s still challenging to do well, as anyone who has ever written a cover letter can attest. Here are some pointers to assist.

First, conduct research. Learn more about the business and the position you seek before you begin to write. Of course, you should carefully read the job description, but you should also look at the company website, the Twitter accounts of the executives, and the LinkedIn profiles of the employees.

You should not send a generic cover letter, thus this research will help you make it unique. You can choose the appropriate tone with its assistance. Glickman suggests that you consider the organization’s culture before submitting an application.

“You might take more risks if it’s a creative agency, like a design company, but you might pull back if it’s a more conservative organization, like a bank.”

Before composing your cover letter, Lees suggests that you, if at all possible, get in touch with the recruiting manager or another person you know at the business.

You can “ask a smart question about the position” in an email or a LinkedIn message. So you can mention the interaction at the beginning of your letter. “Thanks for the helpful talk last week,” or “I recently spoke with so-and-so at your company,” are two possible responses.

Of course, sometimes it’s impossible to get in touch with someone, or you might not hear back. It’s alright. Even so, it merits a shot.

Orient it toward the future. While the purpose of your resume is to look back on your experience and where you’ve been, Glickman advises that the cover letter should concentrate on your goals for the future.

Consider it as the link between the present and the future that describes what you intend to do after this and why. There is less of an expectation that you will apply for a job that you have already held because to the epidemic.

According to Glickman, “millions of people are changing careers, either deliberately or unintentionally, and they need to pivot and reassess how their skill set connects to a different function or industry.”

You can discuss your career change in your cover letter, perhaps from hospitality to marketing. Consider it a chance to market your transferable abilities.

Open firmly. “People frequently include a statement like, “I’m applying for X job that I saw in Y place. ” in their cover letters. Lees argues that it is a waste. Instead, start with a powerful sentence.

Glickman advises, “Start with the punch line – why this position excites you and what you contribute to the table.” Writing something like, “I’m an environmental fundraising specialist with more than 15 years of experience looking for an opportunity to apply my abilities in new ways, and I’d love to offer my expertise and passion to your growing development team,”

for instance, may be a good example. Then, if it’s appropriate, you can add a phrase or two describing your background and experience, but don’t repeat your resume.

You want to grab the hiring manager or recruiter’s attention because it’s likely that they are reviewing a stack of these. Don’t, however, try to be witty. According to Lees, humour frequently falls flat or comes out as self-centered.

Keep away from cliches as well. ‘Let me call your attention to two reasons why I’d be a wonderful addition to your team,’ is an example of a direct, dynamic statement.

Include it in the first phrase or two if you have a personal connection to the business or an employee there. And always address the recipient of your letter specifically. According to Glickman, it’s frequently possible to uncover a hiring manager’s name via social media.

Make sure to highlight your own worth. Managers who are hiring are seeking candidates with problem-solving skills. Show that you are knowledgeable about the business’s operations and some of its difficulties by drawing on your past study. Although they don’t have to be detailed, you may discuss how the epidemic has impacted the industry.

You could say, for instance, “Many healthcare organisations are overburdened by the need to deliver high-quality care while preserving the wellbeing and safety of their personnel.”

Then, discuss how your past experiences have prepared you to satisfy those demands. You may do this by sharing an accomplishment or by explaining how you overcame a challenge that was comparable in the past. You need to show proof of the factors that make

According to Lees, there are currently two talents that are necessary for practically every job: flexibility and quick learning. Include any succinct examples you have that show off these abilities. For instance, if you helped your team transition to remote work, explain how you accomplished it and what resources you used.

Be enthusiastic. According to Glickman, “When you don’t get recruited, it’s usually not for a lack of ability.” It’s because people didn’t believe your account, that you want the position, or that you were aware of what you were entering. The applicant who has presented themselves as having this position as their ideal job will be chosen by hiring managers.

So be sure to explain your motivation for applying. Lees continues, “Enthusiasm communicates individuality. Specifically, he advises writing, “I’d love to work with your company. Wer would not? As the pioneer in your field, you set the bar that everyone else must aspire to. If there is something about the firm or the position that doesn’t excite you, don’t bother applying.

Observe the tone. However, be careful not to overdo the flattery or say anything unintentional. Genuineness is essential. Even if you’ve been jobless for months and would accept any position at this point, Lees advises not coming across as desperate.

Be mature and professional to avoid having your tone detract from your message. Put yourself in the hiring manager’s position and consider “the kind of language that the hiring manager would use with one of the company’s clients” as a general rule of thumb.

Naturally, it can be challenging to distinguish your own tone in writing, so you might need to have a draught reviewed by someone else (which is always a good idea; see suggestions below). When Lees reads through letters for customers, he frequently deletes “anything that sounds like desperation,” according to Lees.

Keep it brief. A lot of the information out there advises keeping it to one page or less. But Glickman and Lees concur that much shorter is preferable. According to Lees, “Most cover letters I see are overly long.”

“It should be short enough for someone to skim over it.” You must cover a lot of ground, but you must do so briefly. At this point, having a friend, mentor, or former coworker look through your letter can be beneficial. Ask them to read it through and identify any areas where you can make cuts.

Get opinions. In fact, according to Lees, it’s a wonderful idea to provide a few folks a copy of your cover letter. Be explicit about the kind of response you desire rather than sending it out and asking, “What do you think?” Specifically, ask for two things. First, check to see if your friend understands what your major point is.

What’s the tale you’re spinning here? They’re able to summaries it, right? Next, inquire as to the letter’s flaws. Others should be able to identify instances where the tone is inappropriate since they are “more sensitive to desperation, overselling, over-modesty, and underselling,” according to Lees.

when a cover letter cannot be attached. Many companies now use online application systems that do not accept cover letters. Your ability to find out how to include one in the same document as your resume is not guaranteed.

This is particularly relevant because some systems only allow certain boxes to be filled with data. Use the structure given to demonstrate your qualifications for the role and your enthusiasm for it in these circumstances. Try to locate a person to whom you may send a brief follow-up email explaining some of your application’s most crucial details, if at all possible.

Principles to Bear in Mind

  • Do: Write a powerful opening statement outlining why you desire the position and your abilities.
  • Be brief; a recruiting manager should be able to quickly read your letter.
  • Share a success that proves your ability to handle the issues the employer is facing.


  • Try to be funny; it usually doesn’t work.
  • Never send a generic cover letter; instead, make each one relevant to the position.
  • go overboard with charm; act maturely and professionally.


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