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What is Semrush, How to Use Semrush in 2023


Semrush is a digital marketing tool that provides insights and data on websites. It is primarily used for search engine optimization (SEO) and pay-per-click (PPC) advertising. With Semrush, you can track your own website’s performance, as well as that of your competitors, and get insights on how to improve your SEO and PPC campaigns.

Some of the main features of Semrush include:

  • Keyword research: Semrush has a keyword research tool that allows you to find the most relevant and popular keywords for your website.
  • Site audit: The site audit tool helps you identify and fix technical SEO issues on your website.
  • Backlink analysis: Semrush’s backlink analysis tool allows you to see the links pointing to your website, as well as the links of your competitors.
  • Competitor analysis: You can use Semrush to compare your website’s performance to that of your competitors, and get insights on their traffic, keywords, and more.
  • Advertising research: Semrush’s advertising research tools can help you research and analyze your PPC campaigns, as well as those of your competitors.
  • Overall, Semrush is a comprehensive tool that can be used by individuals and businesses to improve their online presence and digital marketing efforts.

Here are some basic steps on how to use Semrush:

  1. Go to the Semrush website and create an account.
  2. Once you’re logged in, you can enter a website’s URL in the search bar to get a report on that website’s traffic, organic keywords, and other data.
  3. You can also use Semrush to track your own website’s performance by adding it as a project in your account.
  4. To get more detailed information, you can use Semrush’s various tools and features, such as the keyword research tool, the site audit tool, and the backlink analysis tool.
  5. You can also use Semrush to compare your website’s performance to that of your competitors, and to get insights on how to improve your website’s search engine optimization (SEO) and pay-per-click (PPC) campaigns.
  6. You can access all of these tools and features through the main menu on the left side of the Semrush dashboard.


No, Semrush is not a free software. It is a subscription-based service that offers different plans with varying levels of features and access. However, you can sign up for a free trial of Semrush to try out some of the features and see if it meets your needs before committing to a paid subscription.

Here are the different pricing plans that Semrush currently offers:

  • Pro: This plan is suitable for small businesses and includes most of the essential features of Semrush, such as keyword research, site audit, and backlink analysis.
  • Guru: This plan is suitable for digital agencies and includes additional features such as brand monitoring, social media scheduling, and historical data.
  • Business: This plan is suitable for large enterprises and includes all the features of the Guru plan, as well as additional features such as white-label reports and API access.


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